Lobbying Body for Tourism Related Businesses

Nassau, Bahamas July 2021: The Tourism Development Corporation (TDC) is seeking to establish a unified incorporated organization that will represent the interests of tourist-related businesses throughout The Bahamas.

The Bahamas Association of Shore Experiences (BASE) acts as a lobbying body to ensure inclusion in government benefits, policy-setting and input into legislative amendments of shore experiences.

BASE will include entrepreneurs and vendors of Air BNBs, members of organizations such as the Bahamas Diving Association, Bahamas Bridal Association, Association of Bahamas Marinas, tour operators, hair braiders, boutique resorts, taxi and surrey drivers, jet ski operators and more.

The umbrella organization will also aim to benefit its members by offering discounted services from TDC; the World Travel Tourism Council (WTTC) Safe Travel Stamp inspection and decal; access to industry research; business development support from TDC; and group rates for liability insurance through the Bahamas Tours Alliance (BTA).

The TDC will also work with stakeholders to boost their creativity and provide them with cutting edge sales and marketing techniques to enhance their customer engagement and improve the customer experience.

BASE will also serve as a hub where stakeholders, who are interested in getting involved in the tourism sector can start a tour, get information and speak with the experts and like-minded individuals as they develop their concepts.

Norman Solomon, former Member of Parliament and owner of the legendary fashion store, Mademoiselle on Bay Street and the Adastra Gardens in Chippingham among other businesses, championed BASE in the 1970s to help to bring the limelight  to local tourism businesses and give them a voice at a time when the industry was flourishing.

TDC Executive Director Janet Johnson said BASE will expand to include new aspects of the tourism industry.

“BASE provides the umbrella that covers all tourism-related enterprises, facilitates economies of scale to lower premiums; provides cutting edge training modules to drive creativity; brings NGO partners to the table to help raise the standards and implement new best practices; provides that larger share of voice that will strengthen the resolve of its lobby and make it a force to be reckoned with and listened to on behalf of its members,” she said.

To join BASE, there is a one-time membership fee of $200 and annual dues of $100 thereafter.

BASE will hold its inaugural annual general meeting on Thursday, July 29 at 6:00 p.m. via Zoom.

During this time, details of the organization’s elections will be discussed.

The general elections will be held in August to establish a board of directors that will include a chairman, deputy chairman, secretary, treasurer and three directors.

The online nomination period will be completed on August 19, at which time, the top three nominees will be put forward as final candidates.

For more information, contact:
TDC Project Manager: Khadijah Young • khadijah@tdcbahamas.com or call the TDC at 242-603-4850.

Media Contact: Kendea Smith • kendea@tdcbahamas.com • 242-603-4855