ANALYZING THE BAHAMAS TOURS INDUSTRY
Our Tours Industry: Executive Summary
The hue and cry of ‘nothing to do’ is one that is all too familiar however, the reality could not be further from the truth. As pioneers in the hospitality business, Bahamians take great pride, in sharing their heritage and culture with all who come to visit. Buzzing about the town, visiting places of interest and having a meal with new friends, is characteristic of the Bahamian people. Times are a-changing. The Millennials are a savvy, techie, affluent bunch that know what they want and this sense of entitlement is driving change in the travel industry. Scurrying to adapt and respond to the needs of this robust market segment that has demonstrated that they possess the buying power, travel destinations are re-examining their offerings and repackaging their cultural assets in creative ways. Millennials are on a mission. With limited time to spare, they want to pack in as much as they can. To capitalize on this opportunity, tours inventories are being turned on their proverbial head as technicians ply their trade craft, pushing the envelope to make the impossible happen and designing compelling new tour offerings that are unique to The Islands Of The Bahamas. While safety is a major factor in their travel considerations, Millennials are quite comfortable mingling with local folk. They want to experience the sense of place that helps them to drill down and feel that they know the true essence of what makes Bahamians tick. Authenticity rules. They have a genuine interest in our cultural heritage and they want to get an appreciation for the way in which we enjoy ourselves and interact with each other in the most beautiful place in the world. The following report provides an analysis of the Tours Industry in The Bahamas with particular focus on catering to the fast emerging Millennial market segment. A report of Totally Accessible Bahamas Tours will be developed forthwith.